Venture Capital, Viruses, and Versioning: The Three Things Every Author Should Know About Publishing

Most books fail.
They fail to find an audience.
They fail to make money.

The reasons for failure are numerous and often unknowable.

In this session, we'll be focused on how to reduce the chances of failing.

We'll talk about:

• Why an author working with a publisher is like a entrepreneur working with a venture capitalist and how to approach that relationship
• Why the idea that spreads the furtherest wins
• Why books are just one of many things authors should sell

Todd Sattersten is an author and speaker. He co-wrote The 100 Best Business Books of All Time (Portfolio/Penguin, 2009), a book in its sixth printing and that has been translated into nine languages. He spent the last six years working for speciality business book retailer 800-CEO-READ, most recently as president. He is currently working on his next book and scouts business books for foreign publishers.