How to Write A Nonfiction Book that Sells Itself

I am the author of three self-help books that have sold some half million copies and been translated into eight different languages (see my bio for details). In this very informal session, I'll share the unique research and writing approach I used, which I credit for the books' outstanding achievements, not traditional promotional campaigns or book signings (since there weren't any). Books, I believe, should be their own best advertisement.

Attendees will learn that marketing the book is a process that begins even before you hone in on your topic, and that having the right "positioning" (or "brand"), partly developed through research and informal testing, is where their book will ultimately succeed or fail. This method came naturally to me because before I wrote the books, I spent 15 years in the marketing and public relations industry working with non-profits, agencies, corporate, and healthcare organizations.

As a bonus, I'll give attendees insights into the publishing industry that I've gleaned in the last 12 years working with agents, acquisitions editors, developmental and line editors, marketing departments, and book PR agencies. I'll give you my opinions about how to get a book to market and when, frankly, a book may not be the way to get your ideas across.